Fenty Store Front
The Ask:
To create a small-format flagship store concept for Fenty Beauty that embodies inclusivity, innovation, and community — enhancing the in-store experience while reinforcing Fenty’s bold, unapologetic identity.
This flagship store concept for Fenty Beauty in Atlanta redefines inclusivity through immersive spatial storytelling. The design integrates hexagonal forms inspired by the brand’s foundation shades, fluid floor zoning for seamless product discovery, and interactive tech-led experiences that connect digital and physical beauty worlds. Every detail from color palette to lighting; celebrating Rihanna’s vision of beauty for all.
Core Skills: Retail Experience Design, Customer Journey Mapping, Brand Strategy, Spatial Storytelling, Visual Merchandising, Market Analysis, Digital Integration, Concept Presentation
